Last week’s Forum Retail was impressive for the level of attendance and cases demoed / exposed, but also for the attention around cutting edge tech. It was great to share Alpitour’s vision for the #metaverse and experience with #nft, both Ca’ di Dio’s and the upcoming drops at VRetreats (keeping within our zero-spoiler policy 😊)
The key lessons learned and thus the focus for next implementation will be on
👉 The intersection of techs to address advert targeting challenges, in the upcoming privacy-first world without third-party cookies, and how #blockchain can play a role there (hint: world-wide anonymized CRM!)
👉 Merging an NFT purchase back into the travel shopping funnel to make the best of both worlds in terms of customer journey: here no magic wands provided by Web3 in its actual state, it is all to be explored.
Glad to see that the audience resonated to these and the other themes brought by my co-panelists Manuela Brega and Mattia Skuly, who together with our impeccable moderator Michael Saruggia made for a great panel, thanks!
#forumretail #ikn
