A week late, an after-the-fact post on The Hotel Expo, and why distribution and…
🇰🇪 A week late, an after-the-fact post on The Hotel Expo, and why distribution and payments will consolidate the link between East Africa and Europe. Written from the Coast, after six days of follow-ups. I was at THX in Nairobi on the opening keynote panel and presenting TTM on stage; what follows is the argument that survived the meetings afterwards. Nobody builds a Maasai Mara: you can’t manufacture the thing East Africa actually sells. And “welcome”, karibu, is a disposition: you cannot write it into a brand standard, and you notice it ten minutes after landing from Europe. ...