Standards

My feed did it again. Third time in six weeks: something launches in the agentic commerce space, the usual suspects celebrate, and I find myself writing about it. In late December I published an architecture for agentic travel distribution that I’d been designing for months; that one was proactive, and the reactions suggested it resonated. Then Google launched UCP two weeks later, and I wrote about what travel needs from it. Now ERC-8004, the Ethereum standard for “Trustless Agents,” goes live on mainnet, and my timeline is a chorus of people announcing that AI agents finally have identity, reputation, and wallets. (I managed to resist when Coinbase launched x402, so at least there’s that.) ...

A follow-up to “Why your AI travel agent can dream up the perfect trip but can’t book it” I published that article on December 29th. Two weeks later, back at my desk with inbox overflowing, I find that Google has launched the Universal Commerce Protocol, co-developed with Shopify, Walmart, Target, Etsy, and Wayfair, and endorsed by twenty-plus others including Visa, Mastercard, and Stripe (apparently I wasn’t the only one busy during the holidays). Their roadmap explicitly mentions “Travel, Services” as upcoming verticals. ...