I'll be speaking on June 13th at the Kenya Blockchain and Crypto Conference in…

🇰🇪 I’ll be speaking on June 13th at the Kenya Blockchain and Crypto Conference in Nairobi alongside some incredible voices shaping the continent’s tech landscape: from Africa’s leading mobile money platform, to pioneering tech ecosystem builders, startup acceleration experts, and blockchain consultancy leaders. The discussion will stem from what product-market fit actually means when you’re building in decentralized environments. Here’s what I’m particularly excited to dive into: Real adoption vs. crypto-first thinking - Through Camino Network, we’re seeing how travel companies achieve blockchain benefits without users even knowing they’re on-chain. Sometimes the best Web3 is invisible Web3, and this approach is serving us well when we work with both industry and institutional players like Lufthansa and the ECB on real-world use cases for travel and payments. ...

May 30, 2025 · 2 min · Michele (Mik) Ruberl

Dear travel industry, make Camino your strategy.

Dear travel industry, make Camino your strategy. Why? Can’t be anwered better than by last week’s LH hackathon. From my product/techy point of view, in just 2 days, 13 partners achieved what normally takes months. Plus: * 98% reduction in distribution costs * 75% faster implementation time * 50% more sustainable processes * 25% quicker response times Teams built everything from virtual interlining to AI-powered intermodal booking, carbon tracking pluggable to every transaction to onboarding tens of thousands of non-IATA travel agencies. All with seamless transaction+payment integration. ...

April 3, 2025 · 1 min · Michele (Mik) Ruberl

Reminder: Travel is Human!

Reminder: Travel is Human! While we convene in Frankfurt to work and play with cutting-edge tech at the Lufthansa + Camino Web3 Flight Distribution Hackathon, it’s worth remembering that technological innovation is worth if it augments human connection – especially in travel, perhaps the most fundamentally human of all industries. So, to all participating teams: use these new tech stacks not just to build clever solutions, but to enable traveler stories and meaningful biz relationships across the travel ecosystem. The sharpie welcome note on my inbound MXP-FRA flight captured exactly what I mean, thank you unknown LH flight attendant or pilot who had the idea! ...

March 25, 2025 · 2 min · Michele (Mik) Ruberl

1,012,856 travel transactions on Camino Network and counting - huge…

🎉🎉🎉 1,012,856 travel transactions on Camino Network and counting - huge congratulations to us! What started as a vision is now becoming the backbone of the travel industry one block at a time. The 1M milestone is a tribute to our vision becoming reality and to our partners whose use cases we empower with digital wallets, digital identity, and digital money. Camino supercharges travel businesses’ existing travel and financial systems with novel rails for travel connectivity, distribution, and payment. And 2025 is the perfect moment to join the movement, as this constitutes the rock-solid foundation empowering AI Agents to conduct truly autonomous travel transactions. ...

February 25, 2025 · 1 min · Michele (Mik) Ruberl

The early bird catches… two events in Barcelona.

📍The early bird catches… two events in Barcelona. Just landed 🛬 in #BCN for a 2-day including 1-nighter trip to catch up and participate in #tourism #innovation. First stop: FutureTravel Summit to to connect with travel innovators, startups, investors, and executives to discuss what’s next for the industry. Meet you there in a bit! Second stop: #TechTourismGames hackathon within the Grup CETT Smart Tourism Congress, to witness innovation being built live on two tracks: Artificial Intelligence and Decentralization, and their fusion to implement Smart Tourism. I’ll be there mentoring the teams from tonight nonstop to tomorrow evening. ...

November 28, 2024 · 1 min · Michele (Mik) Ruberl

This marks my 6th or 7th travel tech hackathon, and our second Decode Travel.

This marks my 6th or 7th travel tech hackathon, and our second Decode Travel. As usual, here comes my post from the trenches! A few observations that stood out: First, I’m impressed that the hackers took on some of the most systemic hackathon challenges - about payments, personalization, and connectivity. These are exactly the endemic problems of the travel industry that we are working to solve with the Camino Network. ...

November 15, 2024 · 1 min · Michele (Mik) Ruberl

My Travel Un'Chained 2024 wrap up, or how I witnessed TravelTech, IDtech, and…

My Travel Un’Chained 2024 wrap up, or how I witnessed #TravelTech, #IDtech, and #FinTech making history before my very eyes. They say the third time is the charm: first year was about vision, second year about tech foundation, and this, finally, mostly about demonstrated, tangible traction with an impressive string of live use cases lineup. Highlighting Lufthansa Group and AVRA Tours S.A. going public with some of the use cases we’ve been working with them and tech partners on: onchain payment and settlement with #stablecoins for non-BSP markets, and product supply & distribution via the Camino Messenger. And witnessing this in turn generating immediate fomo (corporate fomo: a beauty to be seen). ...

October 2, 2024 · 2 min · Michele (Mik) Ruberl

In Turin for Italian Tech Week

📍 In Turin for Italian Tech Week This year’s September is really packed with events and one has to choose 🙂 🇮🇹 The Tech Week won over coinciding ETHMilan this time around. I’m here to hear about the State of #AI and #startup scene: shout out to all my Torino-based network and to whomever happens to be in town, ping me and we can meet over ☕ at the #OGR. I’ll be mostly hovering around the event engaged in 1-on-1s or hunched over my laptop doing the same, as we’re converging towards ...

September 26, 2024 · 1 min · Michele (Mik) Ruberl

Reporting live from the floor at DER Touristik Online GmbH where the stage is…

Reporting live from the floor at DER Touristik Online GmbH where the stage is getting prepared and DER Hackathon teams will be pitching today their solutions to the challenge on #sustainability💚 in #travel: tokenize Sustainable Aviation Fuel on Camino Network for novel interoperability between anchor industry players DER and Lufthansa, with the traveler and travel ecosystem at large in mind. I witnessed stellar talent💻 and good vibes🍻 during the last three code-filled days, and can testify to the quality of the pitches💯: can’t wait to see what the jury panel will think of the proposed ideas! ...

September 14, 2023 · 1 min · Michele (Mik) Ruberl

I am looking forward to participating in the panel “Advancing guest…

I am looking forward to participating in the panel “Advancing guest communication strategies” moderated by Ryan Haynes at the International Hotel Technology Forum (IHTF) 🏨 ✈ This year in Vienna, on March 29th at 9:30am just after the opening remarks! With body and soul just refilled by our morning coffee ☕, it will surely be a brain-fuelling discussion where we will bring our different points of view on what is next for communication, guest engagement and loyalty along the whole traveler journey: #Voice #AI, #Personalization, #Web3, #PMS experts are all represented. ...

March 13, 2023 · 1 min · Michele (Mik) Ruberl