Google's UCP changes the agentic commerce conversation. Here's how it could book travel.
A follow-up to “Why your AI travel agent can dream up the perfect trip but can’t book it” I published that article on December 29th. Two weeks later, back at my desk with inbox overflowing, I find that Google has launched the Universal Commerce Protocol, co-developed with Shopify, Walmart, Target, Etsy, and Wayfair, and endorsed by twenty-plus others including Visa, Mastercard, and Stripe (apparently I wasn’t the only one busy during the holidays). Their roadmap explicitly mentions “Travel, Services” as upcoming verticals. ...